Resume
Work
Experience
2013- Present
Creative Freelancer
Managing a series of branding and design projects, ranging from logo and brand guidelines conception, to TVC set direction. Also working on creative events, event launches, and visual merchandising
Currently creating pieces of accessories (work under progress).
Charity Projects
2011- 2013
Conceived and managed charity fundraisers for the LLFP (Lycee Libanais Franco Prive)
Created the theme of the event as well as the entire decoration, set designs, and collateral supporting the event.
Introduced an art auction and curated the art sold during the event, including the sourcing and selection of artists.
The themes created, such as "Old But Gold", or Alice In Wonderland" were conceived to promote an idea that was timely and relevant to the audience.
Freelancer Dedicated to leo Burnett
Worked as a creative freelancer for Leo Burnett remotely on pitches, and existing clients. Oversaw the production of various integrated campaigns for Kuwait and the UAE markets.
2007 - 2011
Associate Creative Director
Leo Burnett Kuwait
Had to relocate with my husband which gave me the opportunity to set up the Creative department in Leo Burnett Kuwait. Played an instrumental part in winning new business such as Al Shayeh Avenues mall, Vavavoom, Global Investement House, Wataniya Telecom (now Oreedo)
2003 - 2007
Sr. Art Director
Leo Burnett Dubai- LB
Worked on a mix of local & international brands such as DSS, Global Village, Mars, Cadillac, NBD, Virgin, Oasis Water, creating full-fledged campaigns from BTL to In-store stands, to Packaging, to Prints, Outdoors, and TV Commercials. Won many pitches like Nandos, Oasis Water, Kellogs, DSS.
2001 - 2003
Art Director
D'Arcy Dubai (sister Company to LB at that time)
Started from the bottom, creating logos, flyers, catalogs, promotional items for the Mars Group mainly; worked also on a mix of new business pitches and ended as a Sr. Art Director.
Education
1995 - 2001
Alba Academie des Beaux Arts- Master Degree - D.E.S
My favorite years bar none :) 6 academic years with 2 years preparatory to all kind of arts, than 4 years specialization in advertising to finish with a Master in advertising, Diplome d'Etudes Supérieures.
1981 - 1995
College Louise Wegmann Lebanon | French Bachelor's Degree
In french words: du petit jardin a la terminale!
Skills
& Expertise
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Creating ideas, not just creating
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Using design to solve business problems
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Creative story telling
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Creative management of space
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Window display
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Branding & Packaging